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Global Management Challenge

Posted by Admin in Uncategorized on 10 26th, 2009 | no responses

Global Management Challenge

Simulator de Business

Strategie si Management

De 30 de ani, Global Management Challenge reprezinta cea mai importanta competitie de strategie si management din lume, care se adreseaza atat angajatilor cat si studentilor. Concursul, la care au particpat pana in prezent peste 390.000 persoane, se bazeaza pe un simulator interactiv de business, menit sa permita invatarea prin experimentare directa intr-un mediu concurential, a mecanismelor strategice de conducere a unei afaceri.

In acest moment sunt 30 de tari participante in concurs: Angola, Australia, Belarus, Belgia, Bolivia, Brazilia, China, Cehia, Danemarca, Finlanda, Franta, Germania, Grecia, Hong Kong, India, Italia, Letonia, Macao, Marea Britanie, Mexic, Polonia, Portugalia, Romania, Rusia, Singapore, Slovacia, Spania, Turcia, Ucraina si Ungaria.

Cel mai important beneficiu al acestui program este acela ca participantii pot identifica strategii si le pot pune in practica fara teama, experimentand mai multe variante posibile si intelegand repercursiunile deciziilor lor. La fel ca oricare alt simulator, cum ar fi de exemplu cel pentru pilotii de avioane, GMC permite acumularea de experienta diversa, absolut necesara pentru ocuparea unei functii manageriale, fara riscurile unei catastrofe reale in cazul efectuarii unor erori grave.

Descriere

Caracteristica principala a programului de training este faptul ca participantii sunt pusi sa ia decizii strategice si operationale in toate ariile de management ale unei companii virtuale, administrate prin intermediul simulatorului de business:

analiza conditiilor financiare (un raport financiar complet, monitorizarea profitabilitatii, controlul datoriilor, nivelul dividendelor, investitii)
planificarea productiei (cantitatea, gama de produse, mijloacele de productie)
marketing (preturi, cheltuieli de promovare si publicitate),
cercetare si dezvoltare (modificari ale produselor, controlul calitatii)
vanzari (ariile geografice, canalele de distributie)
logistica (managementul rezervelor, alegerea mijloacelor de transport)
managementul resurselor umane (recrutari, demiteri, training, motivare, remunerare in limitele unui sistem de salarii si comisioane)
management in situatii de criza

Deciziile unei echipe influenteaza comportamentul intregii piete, asa cum se intampla si in viata reala, lucru evidentiat de anumite aspecte cum ar fi: fluctuatia fortei de munca, cota de piata, etc.

Scorul final, cel care de fapt si departajeaza echipele in mediul concurential creat, este dat de pretul per actiune al companiei virtuale care tine cont de urmatoarele aspecte:

- Lichiditati
- Cota de piata
- Fiabilitatea produselor
- Efortul investit in Cercetare si Dezvoltare
- Dividende
- Resurse de productie
- Stocuri si Blocaje
- Plata dobanzior

Iata cateva din companiile care au ales sa dezvolte abilitatile manageriale ale angajatilor lor prin acest tip de training modern:

Rompetrol Mapei

Banca Transilvania Arkum Group

BCR-Erste Bank Lindab

Libra Bank AISA Invest

ING Bank Snack Attack

OTP Bank Caroli Food

Raiffeisen Bank Danone

Fujitsu Siemens Mobiledigit

Orange Draexlermaier

Ductil Travelmaster

Renault Fabryo

Goodyear M&M Product

Pirelli Pambac

Garanta Asigurari Arpis

Astra Uniqa Vel Pitar

BENEFICII

La training pot participa atat angajatii unor organizatii din sectoarele de stat si privat, cat si studenti din anii terminali:

studenti
manageri
angajati din unul sau mai multe departamente
angajati tineri cu perspectiva de promovare
candidati pentru Management Trainees
candidati evaluati in Assessment Center
angajati care iau parte la programme de Development Center
angajati noi

Beneficiile rezultate sunt foarte diverse. In primul rand se obtine o dezvoltare a abilitatilor manageriale pentru toti participantii, punandu-se accentul pe:

- abilitatea de a gandi strategic, analizand diverse scenarii posibile
- luarea deciziilor
- analiza si prelucrarea datelor financiare
- flexibilitatea intr-un mediu in permanenta schimbare
- spiritul antreprenorial
- viziunea globala asupra companiei

Totodata, acest training vizeaza:

- munca in echipa, fiind un excelent exercitiu de team-building
- dezvoltarea abilitatilor de comunicare
- activitatea intr-un mediu concurential

Desfasurare

Global Management Challenge consta intr-o simulare de Management Strategic, in care fiecare echipa conduce o companie virtuala, avand obiectivul final de a avea cel mai bun pret per actiune din grupa in care activeaza.

Echipele formate din 3-5 membri sunt repartizare aleator in grupe, fiecare grupa avand maximum 8 echipe. Fiecare grupa reprezinta o piata concurenta, in care echipele actioneaza in concurenta directa, deciziile fiecareia influentandu-le pe celelalte. Fiecare echipa:

- primeste Manualul competitiei si Istoricul Companiei virtuale pe care o va conduce

- stabileste o strategie pentru intreaga companie

- implementeaza strategia aleasa, luand decizii functionale in diferite domenii de management

Apoi, simulatorul analizeaza automat si compara deciziile echipelor si genereaza un Raport de Management pentru fiecare echipa, care va ajuta la ajustarea si adaptarea permanenta a strategiei, in functie de evolutia pietei.

Procesul decizional este repetat de 5 ori pe parcursul etapei competitionale, simuland cinci trimestre ale activitatii companiei.

GMC ROMANIA – Editia 2009

Etapa 1 – octombrie/noiembrie 2009

- maxim 512 echipe in 64 de grupe

- promoveaza cele mai bune 64 echipe

Etapa 2 – februarie/martie 2010

- 64 echipe in 8 de grupe

- promoveaza castigatoarele din fiecare grupa

Finala Nationala – 1 zi, aprilie 2010

- 8 echipe

- castigatoarea este desemnata reprezentanta Romaniei la Finala Internationala

Finala interNationala – 2 zile, mai 2010, Khanty-Mansysk, RUSIA